We have been partners with System76 since the summer 0f 2015, creating all of their video content. They came to us in Spring of 2016 with a crazy idea featuring a Penguin on the run. The multi-part series would be used to help drive 4th of July sales. The idea was to create a hash tag, that when tweeted enough would unlock another part of the series. Once the series had all aired online, it would unlock their 4th of July sales.
This project included a tight budget, a short timeline, multiple locations, and stunts. System76 has always been deeply involved with all of their projects. Splitting pre-production between them and us helped us prepare for the 6-day shoot. They wrote and directed this film with our support and knowledge to help refine the narrative.
The end result is a completed 5-minute short film that is funny, action packed and effective in their branding. This video helped drive their sales during a usually slow time of year. When you combine a great idea, great marketing and perfect execution, videos of all types can help your business.
Check out System76’s website for additional videos we’ve done for them (including the videos that play on the home page), or check out their great prices if you are in the market for a Linux computer.