Music and visuals have gone together since the beginning of film in the late 19th century. Even before MTV showed us the power of music and video there were a plethora of films enhanced by music.
Even though MTV doesn’t provide the same music video experience as it once did, there is still a lot of power to having a music video if you are a musician. Videos can express your music and lyrics in a way no other medium can. We all have favorite videos that are either from the past or current that we look up or share on sites like Youtube and Vimeo.
Since video production costs have come down considerably almost anyone with any budget can produce a great music video. We personally love the freedom of creating music videos and either helping someone create their vision of interpreting their music and lyrics in new and creative ways.
There are many different types of music videos. Some are mini short films, others are crazy visuals, while even other videos are performance pieces. Budget and creativity dictate what the end result is, but no matter which choice you make we can create engaging and professional videos.
Take a look at our award-winning video for the band The Birthday Massacre. We told a complete story that fit the lyrics and at the time was a big part of pop culture. We have also worked with local musician and hip-hop artist Rolphy to create two mini short film music videos, Boom and Just Me. The amazing part of these videos as they were all done on very small budgets, but reflected big ideas and professional quality.
With social media still being one, the best and least expensive ways to market, music videos still can help any musician or band achieve greater success. If you have some music that you have been wanting to create a video with, feel free to contact us and let’s see if we can make your video as amazing as your music.
Here at 4th Kind Entertainment we started out as filmmakers and continue to be filmmakers. Part of being a filmmaker is creating films. These can be docu-style or narrative and the most common and affordable type is the short film.
We’ve created short films in genres such as comedy, drama, action, sci-fi and noir. We try to create a steady stream of short films that further our skills or help develop an idea for further development later. We regularly participate in the 24 hour, 48 hour and 100-hour film races each year, while also creating 2-4 stand alone short films a year.
We are always looking for other filmmakers to collaborate with on either our short films or theirs. Whether you are a grip, actor, producer or any other member of the filmmaking community, feel free to contact us and if you would like to work together.
Short films can also be created around a business. Major companies such as BMW have created mini films to showcase their products to great effect. These are similar to narrative commercials described in the Commercial section of this site, but usually, go beyond the parameters laid out int hat section. If you would like to discuss creating a short film for your business feel free to contact us.
Feature Films is the end goal of most filmmakers and is ours too. Most people in the industry work their way up the ladder so they can begin their career on features. Not only feature expensive compared to other video types, they also take the most amount of work and risk. Features also have the potential to have big returns when compared to monetizing your web videos or short films.
Short films are usually created to show off your skills and/or show a proof of concept. Features are where you show your skills and hopefully the payoff of your idea. And the hope is to either can exposure, profit or funding for a future project.
We strive to make 4th Kind Entertainment a full-service production company that has an equal dedication to commercial and narrative work. Contact us to see if we are currently working on a feature if you would like to collaborate or invest.
When 4th Kind Entertainment first was born in 2011 most of the first videos were comedy sketches. Jason Graisa, along with fellow aspiring actors and filmmakers Matt Feuerhaken and Danny Cepelik created many comedy sketches. Parady commercials, short films and more were produced as they grew their skills and honed their talents.
We launched an interactive comedy web series in 2011 called Head Trauma. It consisted of 3 different parts. Live interactive improv, live stand-up and pre-recorded comedy sketches. It ran for 2 seasons and featured a lot of up and coming talent. We continue to work on web series and broadcast series along with other work.
As we look to the future we continue to mine our past. Creating comedy is where we started and that bleeds over to our commercial work. Contact us to see what we are working on if you would like to collaborate or invest in some of our work.
Brand awareness commercials can fall into the categories above, but deserve a special mention. These commercials have a different focus than some of the other types as they are a way to let viewers know that you not only exist, but what your brand is about.
Most of these videos don’t show your product or service, although they can if it fits the idea behind it. A good example of this Apple ad and Nike Ads that we have all seen for many years. These commercials tend to focus on a feeling, a color palette or an idea that fits the brand.
Just because you are focusing on awareness doesn’t mean these videos can’t also boost sales. The Nike ads featuring the “Just do it” signifies a feeling and attitude when wearing the Nike Brand. There was a great Ted Talk discussing this type of advertising and why it’s so powerful. Apple sales people on an idea, and rarely shows their products on a commercial. They focus on an aesthetic, music to invoke a feeling an idea among viewers. It’s subtle but very effective.
We created a video for a Xero Shoes, a shoe company based here in Colorado. The idea was to do a play off the 80’s drug ads. Instead of this is your brain on drugs, it was this was your foot in a shoe. The idea was to show why shoes damage your foot. This is a philosophy of Xero Shoes and the video was well received. It didn’t feature any sandals or other products. It was just a man and kid in a foot costume.