Company profile videos or also known as “About Us” videos are one of the most common corporate videos. They are usually displayed on a companies website and featured on the homepage, about us page and sometimes the contact us page.
The reason these videos are so common is because most humans learn visually and what better way to describe your business than with a video. Usually, these videos show what your company is about including your products services and even your history.
You’ve probably seen many videos such as this on a website and they can range in content and presentation. The main focus is to inform, but that doesn’t mean they can’t be entertaining.
We work with you to help create what content should be included in the video and what style best fits your company or brand. Sometimes this type of video is also needed for a Kickstarter campaign or product launch. The content isn’t always just an overview of a company it can also be about a product or service.
Web sites with company profile videos have visitors that stay longer on their page and have a higher conversion rate. The reason for this is because visitors can quickly learn what you are about and if your products or services are something they need/want.
These videos work best when they are between 1 min- 3 mins because most internet users attention spans aren’t very long. It is always best to include some sort of call to action at the end of the video to drive the viewer to another page, like a product or service page.
We have created many successful company profile videos for companies such as Sandler Training, Intrex Aerospace, and Wonderland Brewing.
Interviews can be great videos for you company and a lot of times are tied to your company profile video. Sometimes we use portions of the video, other times sound bites for narration.
Another use for an interview is to include an expert or review based on your product or philosophy. This can help expand brand and company awareness or boost your credibility from an outside source not employed by your company.
The interview may even be you for something like a docu-series or documentary. Anytime you or someone in your company gets any media or web exposure it can help drive awareness and even sales.
Another type of popular interview is the testimonial. This is a great way to have a customer or client sell your company! These videos have become overused in recent years because of the overabundance of them of the knowledge some companies pay actors to do them.
That doesn’t mean they still can’t be effective. Making sure not to steer your client into saying what you want and knowing where to use the video can still make it have a powerful impact.
For instance you may have a presentation for a large bid. Having a testimonial during the presentation with a past client can really help you win the bid. This is something Howell Construction has used to great effective with us at the wheel.
What is a customer support video and why would you need one? You may be asking yourself this question as you read this, but let us explain what they are and how they can help your business.
Customer support videos come in many different flavors such as tutorials, troubleshooting. and even product demonstrations. The main reason for these videos is to help your clients and customers solve a problem, or answer a question without the need to contact you.
I’m sure you are flooded with questions from clients about your product and services. Perhaps they need detailed instructions on how to use or fix you a product, and like we’ve said before, most people learn much easier visually.
These videos don’t need high production values or all the bells and whistles, but they should fit your brand as all your content should. These videos can also help drive sales by answering customers questions about your product or service. Having a customer support video can even help you save money! How? By freeing up your employees to do other tasks, especially if you are a small company that doesn’t have a customer service department. Just ask the folks at Deltech Furnaces how creating a few short videos on how to replace parts help them save thousands of dollars a year.
Live streaming has picked up a lot of steam over the past few years with Youtube and Facebook now offering their users the ability to go “live”. Of course, there are still many sites such as Ustream ( where we streamed our web series Head Trauma) offering the ability to share your event or class to the world with the push of the button.
Live streaming isn’t something every company needs, but it does have value to a certain few. Perhaps you have a conference not all employees can attend because let’s face it, that would cost you a pretty penny. Giving them the chance to catch the conference live is a much cheaper route.
Have you seen a Ted Talk? Having the ability to reach people to share your expertise or ideas can help expand your awareness and spread your knowledge in a way that wasn’t affordable a decade ago.
We have the experience to provide your stream in a high quality and affordable way with our team of professionals.
Industrial videos usually are internal videos that aren’t meant to drive sales or bring more brand awareness. These videos usually are intended for employees of your company.
They can cover a wide range of topics such as safety, training or best practices to name a few. These videos aren’t for driving sales or building brand awareness, but to educate your employees. These are a must for larger companies that hire new employees on a regular basis.
Everyone has seen on of these videos perhaps at their first job or even parodied on shows like The Simpsons. They don’t have to be cheesy and lifeless, that is where we come in.
Making these videos fun and educational can go a long way to keeping your employees from making comments about them and actually learning something. Sometimes they may even enjoy them!